Currently, organic cotton is a commonly recognized material for many individuals. Its growth involves the use of organic, non-genetically modified seeds and excludes synthetic fertilizers, with an emphasis on soil preservation during the cultivation process.

Sustainability, relies on the specific circumstances. Therefore, our objective is to establish connections throughout our supply chain all the way from the farm, so that we can comprehend the situation on the ground and collaborate as allies to implement solutions.

 Annually, conventional cotton farmers worldwide utilize almost $3.3 billion worth of chemicals. Although cotton is grown on just 2.5% of the world's agricultural land, it accounts for 16% of all insecticides and 7% of all herbicides used globally - more than any other crop.

- Commonly used insecticides in conventional cotton farming include organophosphates, and neonicotinoids, which have been linked to harmful environmental impacts.

- Organophosphates, which were originally developed as toxic nerve agents during World War II, are typically the most toxic pesticides to vertebrates.

- In contrast, organic cotton production avoids the use of synthetic pesticides and fertilizers and also conserves freshwater resources as 80% of organic cotton-growing areas rely mainly on rainwater.

Additionally, organic farming practices can reduce energy consumption by 30-70% per unit of land.